03-09-2005, 06:32 AM
That is always going to happen, you just have to make sure customers know what the difference is between you and the new guy (company). Does he have 10 years of experience? Is he factory authorized by Star Trac, Precor, Life Fitness, Nautilus, etc.? Also, naming some of your high profile customers wouldn't hurt. Your prices are probably higher than his, alot of customers will pay the higher prices if they know that they're getting value, all you have to do is show them what that value is.